You Built an Empire.
But Lost Your Health.
Here's How to Fix It.
I'm Jordan Smith. For 12+ years I've helped executives drop 10-15kg without crash diets or 2-hour gym sessions. No bullshit. No excuses. Just systems that work.
I'm Jordan Smith.
And I Don't Do Bullshit.
For 12+ years, I've worked exclusively with executives who've built empires but let their health slide. 25,000+ face-to-face PT sessions. You know the type—crushing it in business, falling apart physically.
I've been the ex-Head of Fitness for multiple fitness brands. I've delivered thousands of sessions. I've seen every excuse, every plateau, every "I'm too busy" story.
I've also failed a business, burned out mentally and physically, and had to rebuild myself from scratch. That's why I built Executive Edge—because I know what it's like to be at rock bottom while everyone thinks you've got your shit together.
🥋 2nd Degree Black Belt Judo + BJJ Journeyman
💼 12+ Years Training Executives | 25,000+ F2F Sessions
🏢 Ex-Head of Fitness for Leading Fitness Brands
👨👩👧👧 Father of 3 | Gorgeous Wife, Two Beautiful Daughters & Sonny the Dog
📍 Based in Sydney, Australia
This isn't a side hustle. This is what I do. And if you're serious about fixing your health without the usual fitness industry nonsense, you're in the right place.
Follow the journey: @__jordansmith
Getting Started Is Dead Simple
4 steps. No complicated onboarding bullshit. Here's exactly how this works.
Get The Free Playbook
Download "The Executive Health Playbook" - 12+ years and 25,000+ sessions distilled into one guide. See if you like my style before you commit to anything.
Pick Your Path
• Executive Edge for full 1:1 coaching (paid program)
• 25 Days 25 Performance Upgrades (free resources)
Choose what fits where you are now.
Lock In & Book Your Onboarding
If you chose Executive Edge:
3a. Pay to lock in your spot
3b. Book your onboarding call to clarify goals, mission, current state vs. where you want to be
Get to Work
Custom plans built. Clear focus. Direct support. Real accountability. No more guessing what to do next. You'll know exactly what needs to happen.
Two Ways to Work With Me
Both proven. Both no-bullshit. Pick the one that fits where you are now.
Executive Edge
For high-performers who've let health slide while building their empire. Drop 10-15kg in 12 weeks without crash diets or 2-hour gym sessions.
- 1:1 coaching with me (Jordan)
- Custom training + nutrition plans
- Weekly accountability check-ins
- WhatsApp support (24hr response)
- Executive community access
- Onboarding call after payment
25 Days 25 Performance Upgrades
A focused 25-day sprint to build momentum and prove to yourself you can do this. 25 daily performance upgrades across training, nutrition, and mindset. No cost. Just action.
- 25 daily performance upgrades
- Training + nutrition + mindset
- Build momentum fast
- Prove you can do this
- Foundation for long-term success
- Zero cost, just commitment
What Makes This Different
No cookie-cutter programs. No motivational bullshit. Here's what you actually get when you work 1:1 with me.
Real
Interactive coaching. Live feedback. Not pre-recorded videos you'll ignore.
Time-Efficient
45 minutes, 3-4x per week. No 2-hour gym sessions. Built for busy lives.
Personalised
Tailored to your schedule, constraints, and goals. Not some generic program.
Practical
Works with your life. Travel? We adapt. Bad week? We adjust. Real solutions.
Competitive
Train with executives who push each other. No gym intimidation.
Supportive
Weekly check-ins. Direct access. A community that gives a shit.
Always Fresh
New workouts regularly. You won't get bored. You won't plateau.
Accountability
You'll be held to your word. That's what separates intention from results.
Executives Who Followed The System
No fake reviews. No bullshit. Just executives who showed up and did the work.
"Jordan offers much more than I anticipated from a PT - and I have had a few in the past. His holistic approach to fitness and well-being is multi-faceted, discipline-based and well-practiced."
"I have movement that I haven't had for years, I sleep better and have more energy. And my wife gives me funny looks again like when we were courting."
"Having not regularly gone to the gym for 25 years, a good PT was essential to reduce the risk of injury at my age. I got lucky when Jordan became my PT. His knowledge about fitness and injury prevention impressed me and has kept me coming back."
The Executive Health Playbook
Everything I've learned from 12+ years and 25,000+ sessions training executives. No fluff. Just what works.
What You'll Get:
- The 5 biggest mistakes executives make with health
- How to train when you travel 200+ days per year
- The nutrition framework that works with client dinners
- My exact sleep protocol for high-performers
- How to build accountability when you're the boss
No spam. No bullshit. Just the playbook in your inbox.
Ready to Stop Making Excuses?
Pick your path. Executive Edge if you're serious. 25 Days 25 Upgrades if you need momentum first.