Why Extreme Cycles Are Destroying Your Progress
30 days perfect, then 60 days chaos. This boom-bust pattern is why you've been 'starting over' for 5 years. Here's the real problem.
Read ArticlePeak Performance Insights
For Executives Who Don't Fuck Around
Evidence-based strategies for executives aged 40-55. No fluff. No generic fitness advice. Just what actually works when you're running an empire and need your health back.
Your Client Doesn't Care If You Drink (The Client Dinner Myth)
You think declining alcohol tanks the deal. Your client thinks you're sharper. Here's what executives get wrong about client dinners and drinking.
Read Article
I Don't Have Time To Train (The Training Myth)
You have time for 2-hour strategy meetings but not 45 minutes to train? Here's the real reason executives skip workouts.
Read Article
I Travel Too Much To Eat Well (The Nutrition Myth)
Stop blaming travel for poor nutrition. The real reason executives can't eat well on the road—and how to fix it.
Read Article
I Just Need To Research More (The Education Myth)
Stop researching and start executing. Why executives waste years studying fitness instead of getting results.
Read Article
Client Dinners Are Destroying Your Body Composition (Here's the Fix)
Your trainer says "just order grilled chicken." Cool. Now you look like a weirdo. Here's how executives actually navigate client dinners without sacrificing results.
Read Article
Why Your Belly Fat Is Actually a Stress Response (Not a Calorie Problem)
You've tried cutting calories. You've tried intermittent fasting. Your belly fat won't budge. Here's the biological reason why—and what executives need to do instead.
Read Article
The Accountability Problem Nobody Talks About (When You're the Boss)
When you're the one holding everyone else accountable, who holds you accountable? This is why executives fail at fitness—and what actually works instead.
Read Article
Why Your Personal Trainer Can't Handle You (And What That Says About Your Standards)
You've dominated every PT you've worked with within 2 sessions. That's not a flex—it's a problem. Here's why most trainers can't earn your respect.
Read Article
Why Traditional Personal Training Fails Executives (And What Actually Works)
You've reached the C-suite, but your energy is shot and traditional fitness programs keep failing. Here's why generic PT doesn't work for $200K+ executives.
Read Article
Why Executives Can't Rely on Willpower Alone (And What Works Instead)
You've built an empire through sheer will. So why doesn't willpower work for fitness? Here's the science behind executive burnout and sustainable systems.
Read Article
Your Sleep Is Costing You $50K Annually (Here's The Fix)
You're sacrificing sleep to 'get more done.' Meanwhile, poor sleep is tanking your cognitive performance by 30%. Here's what $200K+ executives need to know.
Read Article
The $2M Cortisol Problem (And How To Fix It In 90 Days)
Chronic stress is destroying your decision-making, killing your libido, and making you store fat around your midsection. Here's the executive stress management protocol.
Read Article
Recovery Is Where Executives Win (Not The Gym)
You're training hard but recovering poorly. That's why you're always sore, inflamed, and plateaued. Here's the recovery protocol for time-poor executives.
Read Article
The Executive Travel Fitness Protocol (No Excuses)
You travel 50% of the year. That's not an excuse—it's a constraint to work within. Here's how executives maintain training consistency across time zones and hotel gyms.
Read ArticleReady To Stop Reading And Start Executing?
Get "The Executive Health Playbook" - 12+ years and 25,000+ sessions distilled into one guide. No spam. No bullshit.