The Breaking Point
October 2023. I'm in my 8th session of the day. It's 7pm. I've been training people since 5:30am.
My client—a Managing Director—cancels 15 minutes before his session. That's the 4th cancellation this week.
I'm exhausted. Frustrated. And realizing something fundamental:
I'd built a business that required trading my time for money. And I'd hit the ceiling.
The F2F Trap I Fell Into
For 12 years, I did face-to-face training. Built a great reputation. Had a full client roster. Was making solid income.
But here's what nobody tells you about the F2F model:
1. You're Capped By Hours In The Day
53 sessions per week was my max. That's 10-11 sessions daily, 5 days weekly.
I couldn't grow revenue without working more hours. And there were no more hours.
2. Your Income Dies When You're Sick
Got the flu? No sessions. No income.
Need a holiday? Clients pause. Income drops 25%.
Business trip? Same problem.
3. Your Schedule Owns You
Client at 5:30am? You're up at 4:45am.
Client at 8pm? You're not home until 9pm.
Client cancels last minute? You just lost an hour you can't get back.
4. You're Watching People Fail Because Your Model Doesn't Fit Their Lives
This was the part that hurt most.
I'd have executives make incredible progress for 6-8 weeks. Then travel hits. Schedule changes. They quit.
Not because they didn't want results. Because meeting me at a gym 3x weekly didn't work long-term.
I was solving the wrong problem.
Why I Built Executive Edge
The Mission Shift
I didn't want to just train people. I wanted to create systems that produced results regardless of chaos.
That required moving online.
What I Learned Building It
Transitioning from F2F to online wasn't easy. Here's what I discovered:
1. Executives don't need supervision. They need strategy.
They don't need me to count reps. They need me to design intelligent protocols that adapt to their reality.
2. Accountability isn't about in-person presence. It's about systems.
Weekly check-ins. Direct communication. Progress tracking. Peer group pressure from other executives.
This creates more accountability than showing up to a gym they cancel on 40% of the time.
3. Online scales impact without sacrificing quality.
F2F: I could help 50 people max.
Online: I can help 200+ executives get better results because the system does the heavy lifting.
The Numbers That Validated The Decision
After 12 months of Executive Edge:
- Client retention: 71% (vs. 12% with F2F)
- Average program duration: 28 weeks (vs. 9 weeks F2F)
- Client results: 3x better than F2F model
- My schedule: Controlled by me, not client availability
- Income: 2.4x what I made with F2F, working fewer hours
Better results for clients. Better business for me. No trade-off.
What I Miss About F2F (And What I Don't)
What I Miss:
- The immediate feedback loop
- The energy of training someone in person
- The relationships built over time
What I Don't Miss:
- Being chained to a gym 12 hours daily
- Income vanishing when I'm sick
- Watching great clients quit because the model doesn't fit their lives
- Hitting a revenue ceiling I couldn't break
Why This Matters To You
You're not hiring me because I transitioned online. You're hiring me because:
- I spent 12+ years learning what actually works for executives - 25,000+ sessions gave me pattern recognition nobody else has
- I built a system specifically for your constraints - Not adapted from F2F. Built from scratch for online.
- I've proven online produces better results - The data doesn't lie. Online wins for executives.
The Transition Everyone's Making (Eventually)
Every high-level coach I know is moving online. Why?
Because F2F doesn't scale. And it doesn't serve clients optimally.
The coaches who stay F2F forever are either:
- Stuck in the old model
- Not thinking about client results long-term
- Haven't figured out how to deliver quality online
I made the jump. And I'm never looking back.
What's Next
If you want to work with someone who's built a system specifically for executives, not just adapted F2F training to Zoom calls:
Book an Executive Performance Audit. 30 minutes to determine if Executive Edge is right for you.
Because I didn't transition online to make my life easier. I did it to make YOUR results better.