The "No Time" Lie
"I'd love to train, but I just don't have the time."
Cool. Let me check your calendar.
Monday:
- 2-hour board meeting
- 1.5-hour client lunch
- 45-minute coffee with someone who "picked your brain"
- 1-hour evening work session
But you don't have 45 minutes for training?
Let's be honest: You have time. You're just not prioritizing it.
Why Executives Don't Train (The Real Reasons)
1. It's Not Urgent
Client emergency? Urgent.
Board presentation? Urgent.
Training session? Can be moved.
Except your declining energy IS affecting every urgent thing on that list.
2. You're Treating Fitness Like a Hobby
You wouldn't skip a client meeting because "you're not feeling it."
But you'll skip training for literally any reason.
3. You Think You Need 90-Minute Sessions
You don't. 3x45-minute sessions beats 0x90-minute sessions every time.
The 3x45 Protocol
Monday/Wednesday/Friday: 45 minutes, first thing.
Not negotiable. Not moveable. Treated like your most important meeting of the day.
Because it is.
What This Looks Like:
- 10 min: Movement prep
- 30 min: Resistance training
- 5 min: Cooldown
Total: 45 minutes. 3x weekly. That's it.
The ROI of Training
Those 135 minutes per week buy you:
- More energy in afternoon meetings
- Better sleep (sharper next day)
- Improved decision-making capacity
- Stress regulation
What's the ROI of skipping it?
The Bottom Line
You don't lack time. You lack a system that respects your time.